Yesterday evening, time has come for Facebook’s CEO Mark Zuckerberg to finally announce its own and long-awaited location feature. You could tell how high the expectations were from the live coverage, comments and the many tweets that followed the event. Today everyone posted something on Facebook about the new feature. Alas, we are happy it finally is here. Let me explain, why.
The new feature allows users to virtually check-in at a location (“place”) with their iPhone. Facebook places is very focused on real-time integration – every places site on Facebook has a “here now” feature and push notifications if one of your friends is nearby. These features are rather similar to what companies such as Foursquare and Gowalla (and friendticker) offered users for quite a while. So why would the big reach of Facebook not harm the other location-based companies? For a simple fact: the user proposition is just different.
Big difference is the incentive you get from your check-ins. friendticker has started with the announcement that we provide real value for your check-ins – no matter where these check-ins do come from. Foursquare also looks into offering specials, whereas booyah (myTown) wants to bring gaming aspects into Facebook. Sticking to its open API policy, Facebook allows third party providers to easily tap into the check-in and places and use it for their own products. Gowalla and Yelp seem to have apps already in place, which allow users to check-in at the locations provided by Facebook.
The massive user base of Facebook will help to make the check-in a popular concept. Using this principle to not only let your friends know where you are, but also allow yourself to get something back for your activity is a future concept for mobile services. This user proposition is friendticker’s promise.
We think that these recent developments will help to extent our reach and capability to offer interesting missions to users and a broad audience to advertising customers. In that case everyone benefits from the new Facebook places feature.
friendticker makes Austria’s first lifestyle-couponing-platform DailyDeal.at go mobile. User of DailyDeal visit locations and shops and automatically get vouchers via an iPhone-app. The favorite business model “Bundled purchasing power” reaches a new dimension. Furthermore, DailyDeal.at’s partners profit by numerous new customers.
Due to an exclusive cooperation with the multi-channel-platform friendticker (www.friendticker.com) DailyDeal.at is the first lifestyle-couponing-network on Austria’s mobile market. With its location-based service friendticker provides an smartphone application which allows users to check in at virtual locations which match the user’s real surrounding. By checking in friendticker users collect so-called ITEMS, small boni which can be exchanged for real benefits. DailyDealer get valuable vouchers for their collected Check-Ins. Those vouchers can be redeemed on DailyDeal.at.
Dear Austrians, grasp your iPhones and Androids. Check in 3 times at locations of the categories café, bar, restaurant, nightlife and wellness in Vienna and get your personal voucher. You can get 5EUR on top of your DailyDeal.
beauty24 is one of the largest wellness and spa tour operators in Germany. The agency started in 2000 and is listed among the top 5 of its branche today. It offers wellness trips online as well as in selected travel agencies and TV shows. Almost no other provider cooperates with more hotels as beauty24 does. Clients may choose from over 8.000 wellness programmes in over 600 hotels worldwide.
In July 2010, beauty24 discovers a new way of innovative marketing. Together with the geolocation service friendticker, the wellness agency built its own ITEM-campaign. For only 2 relaxed Check-Ins you can get a wellness voucher amounting to 30EUR.
But that’s not all: friendticker has three more vouchers for a wellness weekend (each amounting to 500EUR) sponsored by beauty24. How can you get one?
Take a funny beauty-photo.
Post this photo on the friendticker fanpage and share it among your friends by using the code “Beauty24”. The photo having most of the likes wins a great wellness weekend!
Universum Film explores a new marketing innovation. Together with the online-PR-agency Pure Online, the film production company uses Germany’s number one Geolocation service friendticker to create an unprecedented campaign for their new drama “A Serious Man” (13 August 2010 on DVD and Blu-ray). Movie enthusiasts and fans of the successful Hollywood producers, the Coen-brothers can be part of an exciting tour through Berlin and win the double Oscar nominee on DVD via virtual Check-Ins on the friendticker app.
According to the movie’s plot, which is created around a Jewish professor of Physics, friendticker users have to pass a tour through seven Jewish sites in Germany’s capital to gather the “A Serious Man-ITEM”. Places of this worldwide unique campaign are, amongst others, the Jüdisches Museum, the Jüdischer Friedhof in Prenzlauer Berg as well as the Neue Synagoge Berlin, and unknown locations like Das Fehlende Haus or the Jewish restaurant Gabriel. The participants cannot only expand their DVD collection, they also have the possibility to get a completely new view on their city. The first 5 winners get one of the coveted DVD “A Serious Man”. The last five winners get the box office hit “Burn After Reading“.
Pure Online: http://www.youtube.com/watch?v=gZ7L4XnQA1M
Imaginatively exploring questions of faith, familial responsibility, delinquent behavior, dental phenomena, academia, mortality, and Judaism – and intersections thereof – A Serious Man is the new film from Academy Award-winning writer/directors Joel & Ethan Coen. A Serious Man is the story of an ordinary man’s search for clarity in a universe where Jefferson Airplane is on the radio and F-Troop is on TV. It is 1967, and Larry Gopnik (Tony Award nominee Michael Stuhlbarg), a physics professor at a quiet Midwestern university, has just been informed by his wife Judith (Sari Lennick) that she is leaving him. She has fallen in love with one of his more pompous acquaintances, Sy Ableman (Fred Melamed), who seems to her a more substantial person than the feckless Larry. Larry’s unemployable brother Arthur (Richard Kind) is sleeping on the couch, his son Danny (Aaron Wolff) is a discipline problem and a shirker at Hebrew school, and his daughter Sarah (Jessica McManus) is filching money from his wallet in order to save up for a nose job…
Mister Spex – Germany’s biggest online shop for high-class glasses by top brands.
The young, fast growing and innovative e-Commerce business from Berlin offers a large assortment of high-quality glasses and contact lenses for attractive prices. The appealing product range covers over 5000 different glasses, sunglasses and sports glasses by over 60 well-known brands and designers as well as well-established contact lenses.
From August, 6th 2010 on Mister Spex provides its own ITEM-campaign on the marketing-platform friendticker.com:
friendticker is growing! We’re happy to announce that we can offer you a range of new specials.
You can get them for only few Check-Ins and at numerous locations all over Germany. So grab your smartphone and win for example the Aupeo! Premium Account 30 days for free. For only three Check-Ins you can have a Segway tour for free sponsored by yoove or a 30 EUR voucher for selected wellness offerings by beauty24.de. And if you have time for a delicious cocktail you shouldn’t miss the ITEMS of ALBERTS Berlin and Play Off Potsdamer Platz. For our users in Austria DailyDeal.at offers an extra on top of your deals. So check it out J
In the middle of next week we’ll start new ITEM campaigns for Zalando, DailyDeal.de & DailyDeal.at, Gamescom and Fashionette. So if you wanna be rewarded by some of those you should check the web or your friendticker app!
friendticker called to party Saturday, June 5th. This time we’ve chosen a very very special location: the new CCCP-Bar in Berlin Mitte.
We wanna say thank you to our friendticker staff and to our great friendticker-Fans. It was a great evening. We also thank our photographer for those wonderful and funny pics. Here, you can have a look at them:
1. Website Updates
2. Apps iPhone/Android
3. Check-ins in France, etc.
1. Website Updates.
We have updated our website www.friendticker.com with some nice new features. That you’re informed well about your city we added a top-locations list. Also new is a top-user list.
2. Apps iPhone/Android
An update of the iPhone App is available now!
The Android App will enter a beta phase next week. If you are interested, let us know and send an email to beta@friendticker.com with the subject “Android BETA”.
3. Check-ins in France, etc.
We focused a little on Germany recently, but expansion is near. So we are available in the German, Swiss, Austrian, French and Spanish app store… get your download now.
friendticker got quite some print and media attention in the last days, happily to announce! Thanks to the media and have fun reading (and watching)!
April, 27th 2010 in Gruenderszene.de
Topic (German): „Support your local dealer“ – Interview mit Friendticker-CEO Florian Resatsch Interview about friendticker YouTube Video
April, 17th 2010 in Bild.de
Topic (German): Deutscher „Bewegungsmelder“ mit Bonussystem. Friendticker sagt, wo deine Freunde stecken Press release concerning friendticker
April,12th 2010 in Techcrunch
Topic (German): Friendticker recycles Foursquare’s model for Germany, but with a decent CRM backend Press release concerning CRM
Last but not least some breaking-friendticker-news: friendticker is now available in cities all over Germany!! And very soon there’ll be a new friendticker update release!!
Coming up this Friday: the Friendticker Launch Party! We got beer and music to celebrate the launch of friendticker together with you! Take the opportunity to network and dance!
The party is on in the “Appartement” in an old brewery. Start up for the night is DJ Marco from re:tool who keeps you moving with Funk, Breaks galore, Boogie Tunes & Oldschool/Hip/Chicago House! Later it is the boys from ATARI Disco: DJ Ameise (badezimmer produktion, Indie pop rock/Trash hits) und Johann Porsche (FUNK Royal, elektronix vintage disco) – chance to dance from 10 pm to open end!
What is to do?
RSVP please on facebook for the party (if you have an iPhone, collect the Launch pad ITEM) and join us to celebrate, connect and have fun!
schug • 
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