Such a future trend is friendticker. CEO Dr. Florian Resatsch is going to present the mobile marketing platform friendticker at the Xinnovations. Further he is going to reveal some other interesting facts about innovative mobile marketing in general. Come and listen to him September, 13^th 2010 from 12:45 to 13:00.

Location of the Xinnovations 2010:

• Humboldt-Universität zu Berlin, Seminargebäude am Hegelplatz, Dorotheenstraße 24, 10117 Berlin

Download the agenda here: http://www.xinnovations.de/programm-2010.html

Social Media – The new trend for marketing and communication

The term “Social Media” is well known to most of us and the interest in it is amazing. Digital natives and digital immigrants spent more and more time in social networks such as Facebook, StudiVZ, Twitter, Xing and MySpace. Now, companies and agencies start to realize the huge potential behind social media and try to use it for their customer communication, customer loyalty as well as the creation and support of completely new business models.

Be part of it on Wednesday, September 1^st 2010 (15:55 – 16:20) and listen to the speech of servtag-CEO Dr. Florian Resatsch. He is going to present  friendticker, a new mobile marketing platform in his talk about:

“Where are you?” – From the frequently asked question to the Next Big Thing in social web. Location-based services and social media: How brands are using location-based (mobile) networks.

Location of the 1st Social Media Summit 2010:

• Dorint Pallas Hotel Wiesbaden, Auguste-Viktoria-Straße 15, 65185 Wiesbaden

Größere Kartenansicht
Download the agenda here: http://www.conferencegroup.de/

The new feature allows users to virtually check-in at a location (“place”) with their iPhone. Facebook places is very focused on real-time integration – every places site on Facebook has a “here now” feature and push notifications if one of your friends is nearby. These features are rather similar to what companies such as Foursquare and Gowalla (and friendticker) offered users for quite a while. So why would the big reach of Facebook not harm the other location-based companies? For a simple fact: the user proposition is just different.

Big difference is the incentive you get from your check-ins. friendticker has started with the announcement that we provide real value for your check-ins – no matter where these check-ins do come from. Foursquare also looks into offering specials, whereas booyah (myTown) wants to bring gaming aspects into Facebook. Sticking to its open API policy, Facebook allows third party providers to easily tap into the check-in and places and use it for their own products. Gowalla and Yelp seem to have apps already in place, which allow users to check-in at the locations provided by Facebook.

The massive user base of Facebook will help to make the check-in a popular concept. Using this principle to not only let your friends know where you are, but also allow yourself to get something back for your activity is a future concept for mobile services. This user proposition is friendticker’s promise.

We think that these recent developments will help to extent our reach and capability to offer interesting missions to users and a broad audience to advertising customers. In that case everyone benefits from the new Facebook places feature.

We are looking forward to your ideas!

Due to an exclusive cooperation with the multi-channel-platform friendticker (www.friendticker.com)  DailyDeal.at is the first lifestyle-couponing-network on Austria’s mobile market. With its location-based service friendticker provides an smartphone application which allows users to check in at virtual locations which match the user’s real surrounding. By checking in friendticker users collect so-called ITEMS, small boni which can be exchanged for real benefits. DailyDealer get valuable vouchers for their collected Check-Ins. Those vouchers can be redeemed on DailyDeal.at.

Dear Austrians, grasp your iPhones and Androids. Check in 3 times at locations of the categories café, bar, restaurant, nightlife and wellness in Vienna and get your personal voucher. You can get 5EUR on top of your DailyDeal.

In July 2010, beauty24 discovers a new way of innovative marketing. Together with the geolocation service friendticker, the wellness agency built its own ITEM-campaign. For only 2 relaxed Check-Ins you can get a wellness voucher amounting to 30EUR.

But that’s not all: friendticker has three more vouchers for a wellness weekend (each amounting to 500EUR) sponsored by beauty24. How can you get one?

• Take a funny beauty-photo.
• Post this photo on the friendticker fanpage and share it among your friends by using the code “Beauty24”. The photo having most of the likes wins a great wellness weekend!

We wish you a lot of fun!

The friendticker team

According to the movie’s plot, which is created around a Jewish professor of Physics, friendticker users have to pass a tour through seven Jewish sites in Germany’s capital to gather the “A Serious Man-ITEM”. Places of this worldwide unique campaign are, amongst others, the Jüdisches Museum, the Jüdischer Friedhof in Prenzlauer Berg as well as the Neue Synagoge Berlin, and  unknown locations like Das Fehlende Haus or  the  Jewish restaurant Gabriel. The participants cannot only expand their DVD collection, they also have the possibility to get a completely new view on their city. The first 5 winners get one of the coveted DVD “A Serious Man”. The last five winners get the box office hit “Burn After Reading“.

Pure Online: http://www.youtube.com/watch?v=gZ7L4XnQA1M

Imaginatively exploring questions of faith, familial responsibility, delinquent behavior, dental phenomena, academia, mortality, and Judaism – and intersections thereof – A Serious Man is the new film from Academy Award-winning writer/directors Joel & Ethan Coen. A Serious Man is the story of an ordinary man’s search for clarity in a universe where Jefferson Airplane is on the radio and F-Troop is on TV. It is 1967, and Larry Gopnik (Tony Award nominee Michael Stuhlbarg), a physics professor at a quiet Midwestern university, has just been informed by his wife Judith (Sari Lennick) that she is leaving him. She has fallen in love with one of his more pompous acquaintances, Sy Ableman (Fred Melamed), who seems to her a more substantial person than the feckless Larry. Larry’s unemployable brother Arthur (Richard Kind) is sleeping on the couch, his son Danny (Aaron Wolff) is a discipline problem and a shirker at Hebrew school, and his daughter Sarah (Jessica McManus) is filching money from his wallet in order to save up for a nose job…

… for more information:

• http://www.filminfocus.com/
• friendticker Presse
• Horizont.net

The young, fast growing and innovative e-Commerce business from Berlin offers a large assortment of high-quality glasses and contact lenses for attractive prices. The appealing product range covers over 5000 different glasses, sunglasses and sports glasses by over 60 well-known brands and designers as well as well-established contact lenses.

From August, 6th 2010 on Mister Spex provides its own ITEM-campaign on the marketing-platform friendticker.com:

Only 1 Check-In at an optician & you get 20% off at Mister Spex!

Try the 20%-off ITEM and check out friendticker.com and Mister Spex!

You can get them for only few Check-Ins and at numerous locations all over Germany. So grab your smartphone and win for example the Aupeo! Premium Account 30 days for free. For only three Check-Ins you can have a Segway tour for free sponsored by yoove or a 30 EUR voucher for selected wellness offerings by beauty24.de. And if you have time for a delicious cocktail you shouldn’t miss the ITEMS of ALBERTS Berlin and Play Off Potsdamer Platz. For our users in Austria DailyDeal.at offers an extra on top of your deals. So check it out J

In the middle of next week we’ll start new ITEM campaigns for Zalando, DailyDeal.de & DailyDeal.at, Gamescom and Fashionette. So if you wanna be rewarded by some of those you should check the web or your friendticker app!

Stay tuned!!

Your friendticker team

• The registration process via Facebook Connect is now simpler
  
• The Check-In is smarter and faster
  
• The localisation is more exact …PLUS…
  
• We can show you your locations around me in a better way

But that’s not all for today Here is a short view into the future:

• Creating new locations will become more simple and handy for you
  
• and a fancy design update for web and iphone
  

Those who still don’t have the new App-Version 1.9, should download it quickly

We keep you updated. So, stay tuned!

We wanna say thank you to our friendticker staff and to our great friendticker-Fans. It was a great evening. We also thank our photographer for those wonderful and funny pics. Here, you can have a look at them:

http://www.am-ende-des-tages.de/photos/

Your friendticker Team